My visual identity was created out of the need to connect two areas of my work, design and art, into a coherent, recognizable system of symbols. Every element, from the logotypes to the distinctive motif of the moth, carries meaning rooted both in my practice and in my way of perceiving the world.
Design Logo (HA)
The first mark is a monogram built from the letters H and A, my initials (Hanna Adamczyk). The letters are enclosed in the shape of a triangle, which can be read as a stable structure, a foundation, and balance. In symbolism, the triangle often represents harmony and creative strength. The composition is crowned with a yellow disk, a sign that refers to a source of energy and an inner drive for growth.
It fuels the design process, giving direction and strength to create. In this way, the logo represents my work as a designer: structured, form-conscious, clear in communication, and infused with energy and enthusiasm.
Artistic Logo (iH)
The second logo refers to the realm of painting and illustration. The letters i and H (imago hanna) are treated more expressively, like brushstrokes or palette knife marks, with strong stylization and energetic gesture.
Above the letter “i” appears a yellow disk, consistent with the first mark, but in this version, it takes on more organic, free qualities.
It symbolizes the artistic process: alive, ambiguous, and open to interpretation. The name imago carries an additional meaning: in biology, it is the term for the mature form of an insect. This connects directly to the third element of my identity.
The Moth Motif
As an additional graphic element in my branding, I utilize the motif of the moth, a nocturnal guide, a creature that balances between light and darkness. In many cultures, moths are associated with transformation and mystery, embodying the subtle tension between attraction and concealment.
The word imago, denoting the final stage of an insect’s development, in my branding becomes a metaphor for the creative process itself, a continuous search for form, an ongoing exploration of visual language, and the discovery of new means of expression.
Among these nocturnal beings, Acherontia atropos stands out as a particularly fascinating species, recognizable for the skull-like pattern on its thorax.
Its extraordinary adaptability, the ability to blend into the environment of bees and enter the hive through chemical mimicry, represents, for me, the essence of creative flexibility: the capacity of expression to adjust to different contexts, to inhabit new visual and conceptual spaces, and to find coherence within diversity. This balance between consistency and openness best defines the nature of design as I understand it.
Coherence and Symbolism
Both logotypes, despite their different forms, are united by the same color palette: black, white, and the yellow disk. Each color plays a significant role in design practice and in building consistent visual communication:
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Black emphasizes elegance and timelessness, creating a strong background and framework in which a project can develop.
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White symbolizes clarity and transparency of communication, but also purity, as a starting point for creation and a space for new ideas.
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The yellow disk stands for energy and creative force, an impulse for growth that allows projects to move from concept to realization.
The moth motif completes the system by adding a narrative layer: a story of transformation, cycles, and maturation. The result is an identity that not only represents the different aspects of my work but also builds a coherent story about the search for balance between design precision, artistic expression, and the ability to perceive unconventional solutions.